 The information provided by panel members is added together and
presented in a summarised form. In other words 10% of women in Scotland
purchased a tin of paint, rather than Mrs Jones purchased a tin of paint. At no
point is any personal information used that could identify any individual panel
member (Please see Privacy and Security).
In return for taking part in the ‘What I Buy’ panel, members are entered into a
monthly prize draw worth over £14,750. 
Want to Join?
If you are interested in joining the ‘What I Buy’ panel please click on the ‘I
want to Join’ link in the top right corner.
If you would like more information on the ‘What I Buy’ panel or GfK in general
please click on the ‘Contact Us’ link below or email us at:
consumer.panel@gfk.com
About GfK
GfK is one of the world’s largest Market Research companies and has been
conducting surveys for over 70 years. GfK's international network spans 57
countries and we are the global leader in Consumer Tracking Research,
monitoring peoples' buying behaviour.
Our Corporate website: www.gfk.com
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