Frequently Asked Questions From Your Fellow Panellists

FREQUENTLY ASKED QUESTIONS FROM YOUR FELLOW PANELLISTS - About you & GfK

Here is a selection of the most common questions raised by your fellow panellists. Our helpdesk will be pleased to help you with any of your questions not answered here. You can either email them on consumer.panel@gfk.co.uk or you can call them on our Freephone number 0800 833 829.

ABOUT YOU & GfK

So who are GfK?

Do GfK respect my privacy?

Contacting GfK

What does GfK give me for taking part in the "What I Buy" study?

ABOUT YOU & GfK

So who are GfK?
GfK is over 50 years old. We are currently ranked the 4th largest market research agency in the world. GfK's international network spans 50 countries and we are the global leader in Consumer Tracking Research, monitoring peoples' buying behaviour.

By spending a few minutes taking part in research with GfK you are helping to improve the products and services that we all buy and use.

Do GfK respect my privacy?
GfK are members of the MRS (Market Research Society) and respect both their code of conduct and the Privacy regulations. Fuller details are available on our privacy page.

Contacting GfK
If you have any problems whatsoever feel free to contact our dedicated helpdesk team who are available on week days to answer your questions.

You can call our helpdesk on Freephone: 0800 833 829

You can E-mail us: consumer.panel@gfk.co.uk

You can write to us on:

GfK "What I Buy"
GfK NOP Ltd
Ludgate House
245 Blackfriars Road
London
SE1 9UL

What does GfK give me for taking part in the "What I Buy" study?
Everybody who takes part in this study is entered into our quarterly prize draw regardless of how much you have or have not bought. Remember there is no "right" amount of purchases to qualify you for this study. Details of our incentives are available on our loyalty scheme page.

Page updated: September 2010