Welcome to the GfK What I Buy Panel.

By taking part in the What I Buy panel surveys you will be joining thousands of people across Great Britain in sharing your opinions about the products and services you receive.

Your opinions will tell companies exactly how you feel and help develop and improve existing and new products.

So how do I share my opinions?

It’s easy! At the beginning of each month we will email you a questionnaire that will take only 5 - 10 minutes of your time to complete; we may also send you some follow up questionnaire too.
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Click here to Join

What will I be sharing my opinions on?

We are interested to learn about the products you buy, the places you have bought them from and the services you receive. The information you provide us with is always kept strictly confidential and we will never share your personal details with any third parties.
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If you have any further queries, please feel free to email Jenny Davies at consumer.panel@gfk.com

What do I get for sharing my opinions?

The What I Buy panel really values our panellists; to show our appreciation we run two great Prize Draws every month as well as a third quarterly prize draw in January, April, July and October.
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Check out our fantastic Prize Draws below:

Early Bird prize draw:

• First Prize: 5 winners of £100 worth of vouchers 
• Second Prize: 10 winners of £50 worth of vouchers  
• Third Prize: 20 winners of £20 worth of vouchers 
• Fourth Prize: 25 winners of £10 worth of vouchers 

Monthly prize draw:

• 1100 winners of £5 worth of vouchers  
• 4500 winners of £2 worth of vouchers 

Quarterly prize draw: (if you complete the follow up questionnaires after completing your lifestyle questionnaire):

• 4 winners of £250 worth of vouchers  
• 5 winners of £100 worth of vouchers 

Additional Prize Draws and Incentives

From time to time we may ask you to complete additional questionnaires for which you will be rewarded with a guaranteed incentive or an entry into an additional Prize Draw.