ABOUT YOU & GfK

So who are GfK?

GfK is over 50 years old. We are currently ranked the 4th largest market research agency in the world. GfK's international network spans 50 countries and we are the global leader in Consumer Tracking Research, monitoring peoples' buying behaviour.

By spending a few minutes taking part in research with GfK you are helping to improve the products and services that we all buy and use.

Do GfK respect my privacy?

GfK are members of the MRS (Market Research Society) and respect both their code of conduct and the Privacy regulations.  Full details are available on our privacy page.

Contacting GfK

If you have any problems whatsoever feel free to contact our dedicated helpdesk team who are available on week days to answer your questions. 

You can call our helpdesk on Freephone: 0800 833 829

You can E-mail us: consumer.panel@gfk.com

You can write to us on:

GfK "What I Buy"
GfK NOP Ltd
Ludgate House
245 Blackfriars Road
London
SE1 9UL

What does GfK give me for taking part in the "What I Buy" study?

Every eligible panellist who takes part in this study is entered into our prize draws. Remember there is no "right" amount of purchases to qualify you for this study.   For more details check out the details on the "Loyalty scheme" page whilst you are logged in.