 The information provided by panel members is added
together and presented in a summarised form. In other
words 10% of women in Scotland purchased a tin of paint,
rather than Mrs Jones purchased a tin of paint. At no point is
any personal information used that could identify any
individual panel member (Please see Privacy and Security).
In return for taking part in the ‘What I Buy’ panel, members are entered into a monthly prize draw which has a top prize of £7,000.
Want to Join?
If you are interested in joining the ‘What I Buy’ panel
please click on the ‘I want to Join’ link in the top right
corner.
If you would like more information on the ‘What I Buy’
panel
or GfK in general please click on the ‘Contact Us’ link
below or email us at:
consumer.panel@gfk.co.uk
About GfK
GfK is one of the world’s largest Market Research companies
and has been conducting surveys for over 70 years. GfK's
international network spans 57 countries and we are the
global leader in Consumer Tracking Research, monitoring
peoples' buying behaviour.
Our Corporate website: www.gfk.com
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